This market pressure should keep metaverse experiences affordable for the majority of users. That said, experiences will run the gamut between low-cost to free and extremely expensive and exclusive, just as brands in Web 2 choose different tactics, with some marketing to a mass market at affordable prices while others cater to small, niche groups who can pay more for customized, luxury experiences. As the metaverse matures, expect this level of variation in branded experiences to develop.